Upwind Creative - Web Design

Web design.

Creative solutions.

Whole package offerings to build your online presence and attract your audience.

Usable design.

Websites should look nice, but they should also drive visitors to take action.

Visual storytelling.

Photos speak louder than words. Maximize the potency of your message.

Go upwind. Explore new possibilities.


Web design

My goals for every web project are to create visually appealing and intuitive mobile-responsive layouts, while helping you connect with your audience using maximum-potency content and imagery that tell your story.
I am experienced with creating search engine optimized e-commerce and booking platforms. With clients ranging from small businesses all the way to heliskiing operations and large software companies, I aim to create beautiful websites that fit within any budget.


I am a believer in the power of imagery and can work with you to create compelling new content, custom tailored for your website.

My photography has been featured by international publications such as National Geographic, Outside, Powder, Men's Journal, Southwest, and has been featured over 30 times on the cover of The Tahoe Weekly.

Drone work

I have my FAA Part 107 Remote Pilot Certificate and am available for real estate, adventure, and a variety of other aerial applications.

Video production

Engaging video content can have an emotional impact on your audience that keeps them coming back. Showcase your business with high-potency video that you can share on social media and drive traffic to your site.

I have been involved with numerous productions, ranging from a luxury lodging operation to a travel television show called World of Waves.


Computer nerd, pixel peeper, outdoor junky

Originally from the east coast, I’ve been fortunate to call Lake Tahoe my home for the last 12 years. As an avid backcountry skier, kitesurfer and mountain biker, the lake is a perfect homebase for the the adventures I seek. I’m also thrilled to be surrounded by world class humans that compose the special Tahoe community.



I love being able to balance my drive for living life with my artistic passions. Web design, photography, and videography allow me to combine my talents and deliver a full package visual storytelling experience for my clients. I put the same zest I have for life into all of my creative endeavors and am driven to deliver content that has a lasting impact.


Web works.

Things I've Made


fun with pushing buttons


Aiming to please

Matt has worked with us at Ruby Mountain Heli / Ruby 360 Lodge for more than 7 years. It has been an incredible experience working with Matt in every aspect. Matt displays professionalism, creativity, inspiring design ideas, exceptional functionality and understands concepts vital to a successful business. Since 2015, we have used Matt’s photography and editing skills to produce thousands of quality photographs and videos to help promote our businesses and strengthen our content. His work and camera eye is unlike any other material I have seen and his quick turn around time with editing and getting us the footage is impressive. Not only does Matt do photo work for us multiple times each year using his photography skills, he has also completely redesigned and recreated both of our business websites, producing clean, easy to navigate, informative, and modern sites to attract visitors on the web. We receive countless compliments on our websites from our guests as well as the photographs and videos Matt has produced. Matt makes himself available to us 24/7 as our website host, completing updates, answering our questions and site maintenance as needed. We have been in business for 45 years at Ruby, with businesses like ours it is crucial to have quality content and attractive websites. We would give Matt the highest possible recommendation and we wouldn’t want to work with anyone else. Matt is truly a master at his work.

- Mike Royer, Ruby Mountain Heli

Matt was a true professional to collaborate with on my new website design.  His experience, creativity, communication style and ability to work directly with me to make revisions quickly allowed him to produce a website for me that is harmonious and cohesive while also being both functional and user friendly.  The final website has been very well received and I am extremely satisfied!

- Brandon Mitchell Architect

Matt has been our website designer and host since 2011. He has always had top flight technical skills, been an attentive host and problem solver, and of course has a great feel for design and clean visuals. We are excited to hear about the launch of Upwind Creative and Matt will continue to be our go-to guy. We couldn’t recommend his services more highly.

- Aaron Hersey, Grippo Funk Band

When visual appeal matters, I like to get Matt involved early in the process. After working with Matt on several successful Website redesigns over nearly a decade including B2B and B2C e-commerce, I asked him to redesign my own company’s Web site. The clean, fresh look helps showcase the content and his extraordinary original photography has become a key identifier for epr Marketing, Inc. I look forward to working with Matt for many years to come.

- Paul Entin, epr Marketing

Over the last ten years, Matt has created our websites, trade show booth graphics, and marketing materials. His artistic eye delivers clean, striking designs and his technical skills make everything work smoothly under the hood. Matt combines a tenacity to finish complex projects with a friendly, pleasant demeanor. He’s always there for us when we have questions, need help, or have a new project. We highly recommend Upwind Creative!

- Chris Parker, Applied Imagery

Matt Bansak is not only an amazing photographer, but he is also very efficient and easy going. He really helped me simplify my website. My ideas came together effortlessly with his help. Highly recommended!

- Marie-Michele Gagnon, Alpine Strength


Let's work together!