Web · E-commerce · Photo · Video · SEO · Ads

Lake Tahoe & Reno web design, development and creative, from one person with one vision.

Now buildingwebsites, Shopify stores, booking engines, brand films and ad campaigns

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  • Ruby Mountain Heli
  • Matt Bansak Photography
  • Lefrancois Engineering
  • Tahoe Backcountry Alliance
  • Applied Imagery
  • epr Marketing
  • Brandon Mitchell Architect
  • Grippo Funk Band
  • Alpine Strength
  • John Lynch Films
  • Dangerous Sports Club
  • Sinton Helicopters
  • Rich Meyer Alpine Guide

The difference

An agency sends ten people.Upwind sends one.

Strategy, design, code, photography, video, drone, SEO, ads and social, all in one head. Nothing gets lost in a hand-off, the vision stays coherent, and you never pay for meetings between people you’ve never met.

Selected work

Sites that work as hard as you do

Ruby Mountain Heli website
01 / 04

Ruby Mountain Heli

A full rebuild for North America’s longest-running family heli-ski operation: booking engine, live seat inventory, Stripe deposits and a decade of in-house photography and film.

  • Web design
  • Development
  • E-commerce
  • Photography & video
Case study
Matt Bansak Photography website
02 / 04

Matt Bansak Photography

A photographer’s portfolio and fine art print shop: nearly 1,000 photos with written alt text, a masonry archive and a print configurator that draws every size and material on a wall, to scale.

  • Web design
  • Development
  • E-commerce
  • SEO
Case study
Lefrancois Engineering website
03 / 04

Lefrancois Engineering

A civil engineering firm’s site with a live project map, editable services and projects, and pages that refresh worldwide within a minute of publishing.

  • Web design
  • Development
  • SEO
  • Hosting
Case study
Tahoe Backcountry Alliance website
04 / 04

Tahoe Backcountry Alliance

A Truckee nonprofit’s site rebuilt on a modern CMS with the same look and URLs: events with calendar feeds, projects, membership and sponsors, all editable.

  • Development
  • Photography
  • SEO
  • Hosting
Case study

Services

Every heading on the compass

Eight disciplines that usually take eight vendors. Scroll the dial.

NNEESESSWWNW
NWeb design
  1. N · 01

    Web design

    No templates. Every site starts with what you need people to do, then gets a design that makes them want to do it: clear structure, strong imagery, typography with character and layouts that work on every screen.

    • Content strategy and sitemap
    • Wireframes and visual design
    • Responsive layouts for every screen
    • Accessible, on-brand components
    Custom web design
  2. NE · 02

    Custom development

    When off-the-shelf won’t do: booking systems with live inventory, payment flows, CMS-driven sites with visual editing, data integrations, interactive maps and anything else your business needs a website to actually do.

    • Booking and reservation systems
    • Payment and checkout flows (Stripe)
    • CMS builds on the platform that fits
    • API and third-party integrations
    Custom web development & programming
  3. E · 03

    E-commerce & Shopify

    Stores that look like brands, not templates. Shopify when you need a full commerce platform, custom Stripe checkouts when you need something leaner, and product photography shot by the same person who designs the store.

    • Shopify store design and setup
    • Custom Stripe Checkout builds
    • Product and lifestyle photography
    • Product configurators and mockups
    E-commerce, Shopify & online stores
  4. SE · 04

    SEO & local search

    SEO built into the site from day one: fast pages, clean URLs, structured data, image search, local landing pages and content written for people first. Then the Google Business Profile, citations and reporting to keep climbing.

    • Technical SEO audits and fixes
    • Local SEO and Google Business Profile
    • Structured data (schema.org)
    • Image SEO and sitemaps
    SEO & local search
  5. S · 05

    Photography & video

    The visuals come in-house. Matt Bansak is a commercial photographer and filmmaker published by National Geographic, Outside and Men’s Journal, an FAA Part 107 drone pilot, and Ruby Mountain Heli’s principal photographer for over ten years.

    • Brand and lifestyle photography
    • Product and e-commerce photography
    • Video production and editing
    • FAA Part 107 drone stills and video
    Photography, video & drone for your brand
  6. SW · 06

    Social & ad campaigns

    Campaigns that look as good as your brand: social content shot and edited in-house, paid ads on Google and Meta, email, and landing pages built to convert the traffic you pay for.

    • Social media content creation
    • Google Ads and Meta campaigns
    • Landing pages and A/B tests
    • Email marketing and newsletters
    Social media, marketing & ad campaigns
  7. W · 07

    Brand & design

    Logos, identity systems and the materials that carry them: print collateral, trade show booths, signage and social templates, designed to work with your photography and website from the start.

    • Logo and identity design
    • Brand guidelines
    • Print collateral
    • Trade show booth graphics
    Brand identity & graphic design
  8. NW · 08

    Migrations & care

    Outgrown Wix, stuck on an aging WordPress theme, or paying for a platform that doesn’t fit? I move sites to whatever is current and best suited to the business, keep every URL, ranking and redirect intact, and then host and maintain the result.

    • Platform recommendation and migration plan
    • Full crawl and URL redirect map
    • Content, image and data migration
    • SEO carried over: titles, schema, sitemaps
    Website migrations, replatforming & care

Platform-agnostic

No lock-in. The right platform for every job.

I design and build on whatever is current and best suited to your business, not whatever an agency happens to sell. Already on the wrong platform? I’ll move you to a better one and keep every ranking you’ve earned.

Moving off

  • Wix
  • Squarespace
  • WordPress
  • GoDaddy
  • Weebly
  • Shopify
  • Custom PHP
  • Dated themes

Building on

  • WordPress
  • Shopify
  • WooCommerce
  • Webflow
  • Astro
  • Next.js
  • Sanity
  • Stripe
  • Headless CMS
  1. 01

    Every URL mapped

    A full crawl of the old site; every page, image and PDF gets a permanent redirect to its new home.

  2. 02

    Metadata carried over

    Titles, descriptions, headings and alt text move across, then get improved.

  3. 03

    Structured data rebuilt

    Schema, sitemaps and canonicals regenerated so search engines understand the new site on day one.

  4. 04

    Launch-day checks

    Redirects verified, sitemaps submitted and Search Console watched for anything that slips.

671 legacy URLs preserved in the Ruby Mountain Heli rebuild.Website migrations

Photography · Video · Drone

The visuals come in-house.

Your site gets shot by a commercial photographer and filmmaker published by National Geographic, Outside and Men’s Journal, with 40+ magazine covers and an FAA Part 107 drone licence. No stock photos. No second vendor.

16yrsdesigning and building websites
10+yrsas Ruby Mountain Heli’s web, photo and video partner
40+magazine covers as a photographer
1point of contact, from first sketch to launch

Process

Five legs, one course

  1. 01

    Chart the course

    A working session on goals, audience and what success looks like. You get a plan, a sitemap, a schedule and a fixed quote.

  2. 02

    Capture

    Photo, video and drone shoots planned around the pages they’ll live on. No stock photos of somebody else’s business.

  3. 03

    Design

    Visual design in the browser, reviewed together. You see real content and real photography, not grey boxes.

  4. 04

    Build

    Hand-built, fast and accessible, with a CMS you can edit. Old URLs mapped and redirected so rankings carry over.

  5. 05

    Launch & grow

    Launch, then SEO, ads, social and new content on one plan, with a real person on call when you need something.

“We would give Matt the highest possible recommendation and we wouldn’t want to work with anyone else. Matt is truly a master at his work.”

Mike Royer · Ruby Mountain Heli · client since 2015

What clients say

“His experience, creativity, communication style and ability to make revisions quickly allowed him to produce a website that is harmonious and cohesive.”

Brandon MitchellBrandon Mitchell Architect

“He has always had top flight technical skills, been an attentive host and problem solver, and of course has a great feel for design and clean visuals.”

Aaron HerseyGrippo Funk Band

“His extraordinary original photography has become a key identifier for epr Marketing.”

Paul Entinepr Marketing

“His artistic eye delivers clean, striking designs and his technical skills make everything work smoothly under the hood.”

Chris ParkerApplied Imagery

“Not only an amazing photographer, but also very efficient and easy going. My ideas came together effortlessly.”

Marie-Michèle GagnonAlpine Strength

Ways to work together

Pick a heading. Or all of them.

Every project gets a fixed quote after a free planning call. Start with a website and add visuals, SEO and campaigns whenever you’re ready.

Website

For businesses that need a site that finally works as hard as they do.

  • Strategy and sitemap
  • Custom design and build
  • The right platform and CMS for you
  • Technical and on-page SEO
  • Redirects from your old site
  • Launch and hosting
Get a quote

Full package

Your creative department, without the agency.

  • Everything in Website + visuals
  • Social content every month
  • Google and Meta ad campaigns
  • Landing pages and email
  • Ongoing SEO and reporting
  • Priority support
Get a quote

Local

Web design from Tahoe to Reno

Questions

Good to know

Who will I actually work with?

Me, Matt Bansak, from the first call to launch and beyond. No account managers, no hand-offs. When a project needs extra hands I bring in trusted specialists, but you always deal with one person and one vision.

Do you only work with Tahoe and Reno businesses?

Lake Tahoe, Truckee, Reno and Carson City are home, and I meet local clients in person. I also build sites and shoot campaigns for clients across the US.

How much does a website cost?

It depends on scope: a focused small-business site costs far less than a store or booking engine. You get a fixed quote after a free planning call, with no surprises.

Do you only work with one platform?

No. I design and build on whatever is current and best suited to the project, including WordPress, Shopify, Webflow and modern headless stacks, and migrate sites between platforms without losing search rankings.

Can you also handle our photography, video and ads?

Yes. That’s the point of Upwind: website, photography, video, drone, SEO, social and paid campaigns from one person, so everything looks and works like one brand.

Ready when you are

Let’s go upwind.

Tell me about the business, the deadline and the dream. You’ll hear back from me, not a sales team, within one business day.